Digital marketing for Non-Profits enables them to increase awareness and reach of their various initiatives, thereby allowing them to find donors, that are critical to sustainability. This, in turn, helps Non-profits to achieve their goals.
Digital communication has taken over the way business, ministries and, non-profits are run. Through social media and other digital platforms spreading your reach has been made easy.
Here are 5 basic tips on digital marketing for Non-profits:
Develop a comprehensive digital strategy
This is a comprehensive overview of your goals, action plan and aim of going digital. It’s one thing to open a Facebook page for your nonprofit but you need to evaluate the purpose of having one, who are you aiming to reach and what results you aim to yield.
Insourcing this aspect allows you to scale your reach in the digital space. The first step is to understand the importance of being in the digital space and what role it plays.
Select the relevant platform
Social media is always a good way to kick start your digital work. Finding the appropriate channel means evaluating your audience. Ask yourself these questions:
- Who your audience is?
- What topics, subjects or themes your audience is interested in?
- The usable content you already have as a Non-profit organization
- What kind of content you still need to create or curate?
- When and on what platforms content will be published?
Have a content plan in place
Knowing what your audience likes is critical. Digital marketing for non-profits is similar to marketing commercial products and services. Creating engaging content and maintaining a high level of engagement allows your organization to become relevant, even when it is searched for on Search engines like Google or Bing. This will determine the type of content you should be sharing and the way you engage your followers.
Be clear with your content
Always have a clear message, that is targeted and precise. This means you have to answer who, what, where and, how. This allows you to captivate your audience and keep them engaged in your content and moreover to your work.
The Content Marketing Institute conducted a study in which 400 Non-profits were surveyed. The respondents were asked to rate the effectiveness of marketing tactics and these were the results:
Content is very important on digital platforms, it’s not enough to just post your content. Social media involves having a connection and engagement, and that’s the only way you can create the relationships you want to build and gain the trust of your audience
We Support Ministries is a leading Texas-based insourcing company that provides virtual assistants and administrative support for Churches and Non-profit organizations. Moreover, we provide both short and long term virtual outsourcing services customized to suit your business process needs.