Digital communication has taken over the way businesses, ministries and, non-profits are run. Through social media and other digital platforms spreading your reach has been made easy.
Non-profits want to increase the number of lives they impact across the globe. What better way to do that than integrate digital space into your outreach strategy?
Have you considered the way in which your non-profit is seen online? Do you have a website? Does your website have a blog? Are you active on social media? Do you make videos? Do you fundraise online? These are the few ways in which digital presence is noticed.
Why is it so important to have a digital presence?
- You can Educate people about the work you do
- Provide useful information to your community
- Raise awareness around your cause
- Provide news about topics related to your mission
- Attract new supporters
- Support fundraising efforts
Here are 5 basic ways to make your digital work impactful:
-
Develop a comprehensive digital strategy
This is a comprehensive overview of your goals, action plan, and aim of going digital. It’s one thing to open a Facebook page for your nonprofit but you need to evaluate the purpose of having one, who are you aiming to reach, and what results you aim to yield.
In-sourcing this aspect allows you to scale your reach in the digital space. Understand the importance of being in the digital space and see where you can fit your Organization.
-
Select the relevant platform
Social media is always a good way to kick start your digital work. Finding the appropriate channel means evaluating your audience. Ask yourself these questions:
- Who your audience is?
- What topics, subjects, or themes your audience is interested in?
- The usable content you already have as a Non-profit organization
- What kind of content you still need to create or curate?
- When and on what platforms content will be published?
-
Have a content plan in place
Knowing what your audience likes is critical. Creating engaging content and maintaining a high level of engagement allows your organization to become relevant, even when it is searched for on Search engines like Google or Bing. This will determine the type of content you should be sharing and the way you engage your followers.
-
Be clear with your content
Always have a clear message, that is targeted and precise. This means you have to answer who, what, where, and, how. This allows you to captivate your audience and keep them engaged in your content and moreover to your work.
-
Engage
Content is very important on digital platforms, it’s not enough to just post your content. Social media involves having a connection and engagement, and that’s the only way you can create the relationships you want to build and gain the trust of your audience.
What should you consider when you’ve gone digital?
Your digital presence online is defined by the content you create. In order to put your best foot forward, you need to ensure that what you are creating is authentically connecting with your targeted audience. Don’t fall into the trap of creating surface-level content “just because.” Instead, always start by asking these four questions before you create a piece of content for your nonprofit:
- Why am I creating this content in the first place?
- What format would be best for this content?
- Who do I expect to read, view, or listen to this content?
- Why would they want to engage with the content I’m providing?
As part of your marketing, remember to strategize and align your digital work with other marketing efforts. The digital space is diverse be sure to take note of that and understand those in the same field as you. Wesupportministries provides an array of marketing experts to help you grow your digital presence.
We Support Ministries is a leading Texas-based insourcing company that provides virtual assistants and administrative support for Churches and Non-profit organizations. Moreover, we provide both short and long term virtual outsourcing services customized to suit your business process needs. We provide trained and qualified personnel to help you scale your Non-profit organization.
